The complete promotional video archive for The Expendables 3 — from the first teaser to the final theatrical trailer. Trailers, TV spots, behind-the-scenes and Cannes event coverage.
Lionsgate ran an aggressive TV blitz in summer 2014 — veteran-focused spots, youth-targeted cuts, and even a World Cup tie-in version. Click any card to play.
Raw on-set footage, featurettes, and the first 10 minutes of the film released as a promotional clip.
Millennium Films staged one of the most spectacular Cannes promotions in modern cinema history. The cast arrived in tanks on the Croisette. Click to watch the coverage.
The promotional campaign for The Expendables 3 was one of the most elaborate in franchise history. Lionsgate divided the cast across 16 individual character posters released across four separate websites simultaneously — a strategy designed to maximise social engagement.
The first teaser, released December 2013, focused purely on the cast roll call — no plot, no story, just face after face of action legend. It became known as the "Roll Call Trailer".
The cinematic trailer dropped June 17, 2014 and finally revealed Mel Gibson as Conrad Stonebanks — the first time audiences saw the villain's face after months of speculation.
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